A Recap of CSR Activities in 2019

We founded Focus Point Caring Hearts Charity Foundation in 2007 to initiate CSR Campaigns. Driven by the motto “Together, We Make a Difference”, the Foundation has continuously participated in numerous charitable and fund-raising such as World Sight Day, blood donation campaigns, eye screening projects for students, charitable home visitation, and support for several beneficiaries each year. At its core, raising awareness of eyecare and myopia control is of utmost importance, and we are not just doing this will all our customers and partners but also for the community we are in!

For these past few years, we had initiated to help the students and needy to get their refractive errors corrected by providing them free vision screening and prescription glasses. We supported Rotary Club and OneSight Foundation for a charity run which took place on 8 September 2019. Proceeds from the charity fun were used to fund a three-day ‘Sayangi Mata Vision Clinic Tampin 2019’ in November 2019. Together with representatives from the Rotary Club and a team of Optometrists conducted eye-checks for over 1,200 students. In addition, in support of Kiwanis Malaysia, we conducted eye-checks for students under the care of Kiwanis in the state of Penang, Perak, Kuala Lumpur, and Johor. A total of 600 spectacles had been donated to students in need.

We joined force with Focus Point Caring Hearts Charity Foundation and Lions Club of KL Bukit Kiara to organize a blood donation drive at The Curve, Mutiara Damansara on 22 September 2019. This noble act was participated our staff and our customers. Health benefits of donating blood include reduced risk of cancer and hemochromatosis, reduced risk of damage to liver and pancreas, improved cardiovascular health as well as reduced chances of obesity. More than 100 people participated in the event by donating a pint of blood.

In October 2019, we launched World Sight Day 2019 campaign – “Vision First”, a holistic Corporate Social Responsibility (CSR) campaign aimed at advocating eye and vision care amidst rising vision impairment and eye problem incidences among school children and young adults in the country. It was held in Sunway Pyramid Shopping Centre from 7th to 13th October 2019. The roadshow allows for Malaysians to understand the importance of taking care of their eyes through activities, talks and one on one sessions with eye care professionals who were on site to conduct eye-check and advice on best practices to properly care for their sight.

On 4 November 2019, we hosted a fund-raising charity event - Miss Focus Point Dazzling Charity Ball incorporating a subsidiary title show from Miss Tourism International 2019 World Final’s 40 delegates at One World Hotel. We had always been devoted to philanthropy, hence, in conjunction with this special occasion, Focus Point Caring Hearts Charity Foundation has donated RM50,000 cash to ten (10) charitable organizations and/or homes in aid for the underprivileged communities. The contribution had been made to the following organization or foundation:

•             KELAB KIWANIS KLUANG MANDARIN

•             PINK HEART CARE CENTRE

•             SHELTER HOME

•             PERTUBUHAN KEBAJIKAN AGATHIANS MALAYSIA

•             LOVELY DISABLED HOME

•             RUMAH HOPE

•             PUSAT JAGAAN SIDDHARTHAN

•             PERTUBUHAN CINTAI MALAYSIA

•             P.S. THE CHILDREN

•             PARENTS WITHOUT PARTNER BHD

As part of our Corporate Social Responsibility (CSR), we had been undertaking good initiative by providing free eye screening to schools since 2012. In year 2019, we visited nine schools, close to 8,000 students were screened and some eyewear were sponsored to those who were in need. It has been always our intention to assist students in their growth and development into independent and healthy people.